Download PDF The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business, by Neil McKenzie
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The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business, by Neil McKenzie
Download PDF The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business, by Neil McKenzie
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Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don’t need an MBA but you do need to know about business and marketing. In art school they probably didn’t teach you much about the business end of selling your work or what it takes to run a company. Don’t worry, you don’t need to enroll in business school to get a good grasp of the basics – you will find them this book. The Artist’s Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist’s Business and Marketing ToolBox you will learn the basics of: • Starting a new business • Developing your brand • How to take advantage of opportunities and capitalize on your strengths • Understanding the business planning process and putting together your own plan • Accounting and finance that you need • Becoming more productive in creating your art • Managing and organizing your company • Developing and implementing effective marketing strategies for: o Public relations o Advertising o Selling your art o Pricing your work o Effective web sites o Networking o Using social media • Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist’s Business and Marketing ToolBox is a great place to start. Don’t worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don’t forget to use the creative side of your brain.
- Sales Rank: #611642 in Books
- Brand: Brand: CreateSpace Independent Publishing Platform
- Published on: 2012-03-07
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .81" w x 8.50" l, 1.82 pounds
- Binding: Paperback
- 356 pages
- Used Book in Good Condition
Most helpful customer reviews
3 of 3 people found the following review helpful.
Good Stuff!
By Nicole Ramirez
This book really helped me organize my business plan and find my target customer. I recommend this book to any artist or creative individual who has a great idea.
2 of 2 people found the following review helpful.
Best for Novices
By Deborah Lee
I spent little time with this book as it is best for someone who needs very elementary guidance, likely someone who does not have a developed or natural business sense or much business life experience. Might be a good guide for a hobbyist, as it is quite thorough, detailed, and explanatory.
2 of 2 people found the following review helpful.
Informative and helpful
By Tamara
This book is a must have for any artist looking to actually sell their art. It is a no nonsense look at the art market, and a common sense way to make a marketing and business plan that will actually work for any creative business. A must have!
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