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Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes (Cambridge Studies in Public Opinion and Political Psy
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Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible channel of information about large-scale collective phenomena. Coverage of the collective opinions (in the case of perceptions of social problems such as crime or unemployment) alters people's political attitudes in surprising, yet subtle ways. These kinds of effects have important implications for the quality of public opinion and the accountability of political leaders in a mass mediated democracy.
- Published on: 2012-06-05
- Platform: No Operating System
- Binding: Printed Access Code
Review
..".this book succeeds in offering a new way of thinking about seemingly remote social science findings...in a way that is both more ambitious and more profound than most books...this is a book that no student of public opinion or political communication should miss." Lynn M. Sanders, American Journal of Sociology
About the Author
Diana C. Mutz is Samuel A. Stouffer Professor of Political Science and Communication at the University of Pennsylvania. She also serves as Director of the Institute for the Study of Citizens and Politics at the Annenberg Public Policy Center. Mutz received her PhD from Stanford University in 1988. She has published articles involving public opinion, political psychology and political communication in a variety of academic journals including the American Political Science Review, the American Journal of Political Science, Public Opinion Quarterly, Journal of Politics, and Journal of Communication. She is also the author of Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes (1998), a book awarded the 1999 Robert Lane Prize for the Best Book in Political Psychology by the American Political Science Association, and the 2004 Doris Graber Prize for Most Influential Book on Political Communication published in the last ten years.
James H. Kuklinski is Matthew T. McClure Professor of Political Science at the University of Illinois, Urbana-Champaign. His interests include citizen decision-making and the formulation of experimental designs that generate more accurate inferences about the external world than the traditional random assignment experiment.
Dennis Chong is professor of political science at Northwestern University.
Most helpful customer reviews
6 of 10 people found the following review helpful.
Very good work
By Lee, Lap Fung
Prof. Mutz is now probably one of the most well-known political communication scholars of the younger generation in the US. In this book, which consists of a number of research she had conducted in the past decade, she provided a very good discussion of the effects of how perception of public opinion can affect public opinion. Competing hypotheses are well discussed and research well designed to test the hypotheses.
Besides the empirical part of the work, Prof. Mutz is one of the fewer scholars who have an eye on larger social theories. Though much of the studies reported in the book relies on a psychological approach to the study of public opinion, Prof. Mutz also provided a very nice discussion on the tradition of the theory of mass society and pondered on the relevance of this tradition in today's world.
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