[R301.Ebook] Free PDF The Heart of Circumcision, by Randy Williams, Arieyah Ben Naseek, Simeon Ben Yisrael, Valerie Williams, Adaiyah Baht Yisrael, Lasonia Webb

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Theology is one of the most highly debated topics in the world today. It is perceived to be a subjective and controversial genre leading to strained and fractured relationships causing friendships to become adversarial. Most of the time these arguments are developed as a result of a person’s ignorance on a subject or their personal religious bias that blinds them to the poignancy of the truth. The Heart of Circumcision introduces the subject of fleshly circumcision according to God’s law and Spiritual circumcision according to God’s law and the debate that surrounds them both. These are just a few of the topics that are discussed in this revealing book study: 1. What is circumcision? 2. Is circumcision for the Jew and Gentile required for salvation? 3. What is Spiritual and Literal circumcision? 4. What is God’s law pertaining to circumcision? 5. Who was commanded to be circumcised and why? 6. What is the New Testament view on circumcision and to whom is circumcision applicable to in the New Testament? 7. What is the circumcision of the heart? 8. How does one circumcise their heart? 9. Are Worshippers still under God’s Law or has it been nullified by the death of the Messiah? 10. Are there health benefits to circumcision for the man and even for his female partner? This book is filled with scriptural documentation and an in-depth exegete on each verse pertaining to the subject. It is reinforced with scholarly documentation and is designed to propel the reader into a comprehensive understanding of the subject so the reader will be able to gain the advantage in any theological discussion.

• Sales Rank: #1000020 in eBooks
• Published on: 2015-04-07
• Released on: 2015-04-07
• Format: Kindle eBook

Most helpful customer reviews

0 of 1 people found the following review helpful.
THE REAL TRUTH WILL SET YOU FREE.
By Surf girl
I would recommend to anyone seeking spiritual truth to pick up Christopher Sparkes The Eonian Books: Matthew to Revelation. It is the first true and pure translation of the New Testament into the English language. It will change your life and chains will be broken!

0 of 0 people found the following review helpful.
Great biblical coverage on the topic of circumcision.
By Kimberly Dejesus
The Heart of Circumcision was very well written so that the reader can understand the purpose and process of circumcision as it was originally and scripturally instituted and how it relates to us today. The writing leaves no stone unturned and covers the topic from both a spiritual and secular perspective. Kudos to the authors for a truly organically scriptural teaching. I would definitely recommend this book to others.

0 of 0 people found the following review helpful.
Five Stars
By Angela
Good book

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[G275.Ebook] PDF Ebook Kevin: the invisible little boy, by Kevin McNeil

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It is Kevin's first year of high school and he hates it. He is constantly ridiculed and bullied by his classmates. And on top of that he is concealing a dark horrible secret. One day while on his way to school Kevin meets a mysterious man. The man tells him how to become invisible and live a happy life. He tells Kevin about a mysterious place called the "healing forest." Kevin must journey through the forest to get his wish. But there is one catch; he must make it out alive.

• Sales Rank: #1631197 in eBooks
• Published on: 2015-05-11
• Released on: 2015-05-11
• Format: Kindle eBook

About the Author
Kevin McNeil is a powerful motivational speaker who travels the country speaking to organizations and communties about abuse and its harmful effects. As a former victim himself Kevin dedicates his life to helping abuse victims discover their life's purpose and live out their dreams. As a veteran Special Victims Detective he has investigated and prosecuted numerous abuse cases, making him one of the countries leading authorities on the subject. In addition to his law enforcement background Kevin is also a minister who holds a Bachelor Degree in Biblical Studies and a Masters of Divinity Degree from the Interdenominational Theological Center in Atlanta, Georgia.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Worth sharing...
By Minime
Short and easy read! Most people can identify with the feelings and emotions experienced by Kevin (the main character) as he goes on a journey with his new friends that he meets along the way in the "Healing Forest." As the story unfolds, you'll ask yourself what you'd do if you were Kevin; and you too will be forced to take a long, hard look inside yourself and determine if you have what it takes to step out of the forest.

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2 of 2 people found the following review helpful.
Worth sharing...
By Minime
Short and easy read! Most people can identify with the feelings and emotions experienced by Kevin (the main character) as he goes on journey with his new friends that he meets along the way in the "Healing Forest." As the story unfolds, you'll ask yourself what you'd do if you were Kevin; and you too will be forced to take a long, hard look inside yourself and determine if you have what it takes to step out of the forest.

To the author: Inquiring minds want to know if Kevin's friends allow him to leave the forest? And if so, where does the "journey of visibility" take him?

1 of 1 people found the following review helpful.
An Enblem For Healing
By Meia
This book is an emblem for those that require a visual to help them see how they are held captive in their own fear, guilt, anger and pain. It gives a great visual to those that need a description to guide them to heal. It's a great therapeutic guide for a young person that's definitely in need of Hope, Love, Compassion and Joy to their life. Yet, a good source for anyone struggling with their "visibility" through life. I personally enjoyed reading it because I thought, "Only if I had this to read before now, my path to healing would have started a lot sooner!" I really did enjoy it...and it was an easy read. I definitely recommend it.

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[P734.Ebook] PDF Download UMTS Signaling: UMTS Interfaces, Protocols, Message Flows and Procedures Analyzed and Explained, by Ralf Kreher, Torsten Ruedebusch

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This completely revised and updated edition of the highly successful UMTS Signaling provides a deep insight into all aspects of UMTS signalling. The chapter structure has been reworked for improved “usability” for readers, as well as including many new features and updates.

The successful trial, deployment, operation and troubleshooting of 3G or UMTS infrastructures and applications is the biggest challenge facing today’s mobile communications. Network element instability, network element and multi-vendor interoperability, configuration and network planning faults are just a few of the challenges affecting performance and profitability that need to be addressed. This book is an invaluable guide to resolving such problems.

Highlights of the Second Edition:

• Includes new information and scenarios on HSPA / HSDPA / HSUPA, and IMS
• Covers not only WCDMA, but also TD-SCDMA issues
• Contains up-to-date information on releases 5 and 6, and includes a new chapter on the future releases 7 and 8
• Provides crucial information for network operators and equipment suppliers keen to understand how to handle and analyse UMTS signaling procedures in order to get the network into operation, detect errors and troubleshoot faults
• Uses first hand, real world information to explain issues which are unclear in the standards
• Includes comprehensive descriptions and documentation of UMTS reference scenarios for different UMTS procedures

The unified comprehensive approach taken by the authors makes this book essential reading for engineers in network operators, integrators or system suppliers who need to be at the cutting edge of this technology. It will also be an invaluable resource for postgraduates on telecommunications courses, especially those with a focus on signal analysis.

• Sales Rank: #464339 in Books
• Published on: 2007-03-19
• Original language: English
• Number of items: 1
• Dimensions: 9.84" h x 1.44" w x 6.91" l, .0 pounds
• Binding: Hardcover
• 574 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great book
By Jheroen P. Dorenbosch
UMTS is a difficult topic because it is so complex. The level of detail of this book is somewhere between a tutorial and the standards documents themselves and provides useful insights and overviews.. (Fortunately I mostly work on LTE)

2 of 3 people found the following review helpful.
Horrible Explanations of UMTS
By Earle West
I too was hoping that this book would help sort out the 3GPP gobblety gook. But nope, this is yet another book like so many on these topics that are essentially a compendium of high level manufacturer's 3GPP contributions and power point slides.

Its really hard to tell if the authors know anything about UMTS Signaling because their English is so bad. The preface says the book is "...directed at UMTS experts, who need to analyze UMTS signaling procedures at the most detailed level." But then later it says the emphasis is "...on the general ideas that help to operate and optimize the network." Then, in another part, it says " The first part of this book is a refresher on UMTS basics, and the second part continues with in-depth message flow scenarios. I am rally surprised that John Wiley editors let this book out.

Its unclear why 5 pages are devoted to the history of cryptography, including 2 pages going back to 400 BC. Really, do we need all this? Lots of errors in facts and/or on the drawings. Figure 1.11 shows GSM with 14 kbp/s and 14.4 Kbit/sec for HSDPA & HSUPA having very different lengths. I think they should be Mbps for HSDPA & HSUPA.

Here are some other really uninspired quotations: "...A few years ago, UMTS technology was at (sic) the early deployment." "A proximity of time-critical functions to the air interface is crucial." In 3GPP Release 5, the UMTS evolution continues." "Every day the number of equipments (sic) and their feature sets gets broader." "UMTS is quite blurry beyond release 6." The chapters are also very oddly seperated, with chapter 2 running less than 20 pages and chapter 3 running 140 pages.

6 of 6 people found the following review helpful.
Great Reference Book
By Christopher B. Noland
This is a great reference book for UMTS and does a great job of explaining real world examples of protocol flows. I have all of the other "standard issue" UMTS book both on the RAN and Core, this is the only one that covers all aspects.

The main author Ralf Kreher is very knowledgeable; I have attended a number of his training sessions. His views on KPI's have helped to guide our strategy on UTRAN and Core analysis.

I highly recommend this book...

Chris

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Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.

Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition:

-Foreword written by David J. Stern, Commissioner of the National Basketball Association

-A new chapter on branding and how to apply it in a sport context, including examples of successful efforts

-A greatly expanded chapter on research in sport marketing, recognizing recent and significant technological developments that allow sport marketers to reach consumers

-An updated final chapter containing opinions from industry insiders about what sport marketers can expect in the years ahead
The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world.

The text incorporates all areas of marketing into an exciting and sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. The text also includes extensive information on promotion, sales, distribution, and public relations in sport. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise.

This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. A new instructor guide, test package, and PowerPoint presentation package are offered through a convenient product-specific Web site at www.HumanKinetics.com/SportMarketing.

Even though this text is written primarily for students, the authors go beyond theory to stress real-world applications, providing a wonderful reference for professionals and a useful guide that allows practitioners to apply key concepts to the work they do every day.

This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace.

• Sales Rank: #468125 in Books
• Brand: Brand: Human Kinetics
• Published on: 2007-03-20
• Original language: English
• Number of items: 1
• Dimensions: 1.54" h x 8.70" w x 10.99" l, 3.82 pounds
• Binding: Hardcover
• 552 pages

Features

• Used Book in Good Condition

About the Author
Bernard J. Mullin, PhD, is currently president and chief executive officer of Atlanta Spirit, LLC. In this role he is in charge of guiding all facets of the Spirit's operations, including overseeing all team and business operations for the NBA's Hawks and NHL's Thrashers and management of the world-class Philips Arena.

Mullin has nearly 30 years of experience in the sport management industry, involving executive positions with professional teams and leagues where he specializes in start-ups and turnarounds, breaking numerous all-time league ticket sales and attendance records. Before coming to Atlanta, Mullin served as the NBA's senior vice president of marketing and team business operations. Mullin has also served as president and general manager of a minor league hockey team, the IHL's Denver Grizzlies; senior vice president of business operations for the Colorado Rockies; and senior vice president of business for the Pittsburgh Pirates. He has also acted as the owner's representative on major design and construction projects, including Coors Field and University of Denver's award-winning athletic facilities.

Before and during his career in professional sports, Mullin spent several years in intercollegiate athletics and higher education. He served as vice chancellor of athletics for the University of Denver and as professor of sport management at the University of Massachusetts. Mullin holds a PhD in business, an MBA, and an MS in marketing from the University of Kansas, where he coached the varsity soccer program, and a BA business studies from Coventry University in England, where he played soccer semiprofessionally for the Oxford City Football Club.

Stephen Hardy, PhD, is professor of kinesiology and coordinator of the sport studies program at the University of New Hampshire, where he is also an affiliate professor of history. At UNH since 1988, he serves as faculty representative to the NCAA and chairs the president's Athletics Advisory Committee. In 2003-2004, he served as interim vice provost for undergraduate studies.

Hardy has also taught at the University of Massachusetts (where he earned his PhD), the University of Washington, Robert Morris College, and Carnegie Mellon University. Over three decades, he has taught courses in sport marketing, athletic administration, and sport history, as well as a popular introduction to the sport industry. Besides Sport Marketing, his publications include How Boston Played (1982, 2003) and numerous articles, book chapters, and reviews in academic presses. His reviews and opinions have also appeared in popular outlets such as the Boston Globe, the New York Times, and the Sports Business Journal. From 1995 to 1999, he was coeditor of the Sport Marketing Quarterly. In 1997, he was elected a fellow of the American Academy of Kinesiology and Physical Education. In May 2001, he won the Lifetime Research Award from UNH's School of Health and Human Services.

Hardy has extensive experience in college athletics. He played hockey for Bowdoin in the late 1960s and cocaptained the 1969-70 team with his twin brother, Earl. After coaching stints at Vermont Academy and Amherst College, he joined the Eastern College Athletic Conference in 1976, where he served as assistant commissioner and hockey supervisor until 1979. During this time, he supervised collegiate championships in venues such as the Boston Garden and Madison Square Garden, and he worked closely with the NCAA Ice Hockey Committee and its affiliated championships. He served on the board of directors of the America East Athletic Conference from 2000 to 2002. In 2003, he was selected by the Hockey East Association as one of 20 special friends to celebrate the league's 20th anniversary.

William A. Sutton, EdD, currently serves as a professor and associate department head for the DeVos Sport Business Management graduate program at the University of Central Florida. In addition to his duties at UCF, Dr. Sutton is the founder and principal of Bill Sutton & Associates, a consulting firm specializing in strategic marketing and revenue enhancement. Before assuming his current positions, Dr. Sutton served as vice president of team marketing and business operations for the National Basketball Association and has held academic appointments at Robert Morris University, Ohio State University, and the University of Massachusetts at Amherst.

In addition to Sport Marketing, Dr. Sutton is a coauthor of Sport Promotion and Sales Management. He has also authored more than 100 articles and has made more than 100 national and international presentations. Dr. Sutton is a past president of NASSM and a founding member of the Sport Marketing Association (SMA) and Sport Marketing Quarterly, where he has also served as coeditor. Dr. Sutton is a featured author for Street and Smith's Sports Business Journal (SBJ) and for the basketball strategy and business magazines Basketball Gigante and FIBA Assist published in Italy.

Dr. Sutton's professional experience includes service as a special events coordinator for the City of Pittsburgh, a YMCA director, vice president of information services for an international sport marketing firm, commissioner of the Mid-Ohio Conference, and cofounder and principal of the consulting firm Audience Analysts. Dr. Sutton received his BA, MS, and EdD from Oklahoma State University, where he was inducted into the College of Education Hall of Fame in 2003. Dr. Sutton is also an inaugural member of the Robert Morris University Sport Management Hall of Fame (2006).

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... course and was used as described but still in great condition!
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Book was used for college course and was used as described but still in great condition!

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Five Stars
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It is what it is!

11 of 13 people found the following review helpful.
The ONLY book worth having as a sport marketer!
By A Customer
If your job is to sell sports, you MUST own this book. Otherwise, you're just a sports wannabe who is constantly guessing about what works and what doesn't. It is the only book that shows you guaranteed ways to build sustainable attendance figures. It shows how factors such as your facility, your promotion efforts, location, pricing, and product relate with each other to provide an overall experience for your customers.
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Book

• A history of primate brain atlases from Serres (1824) to Paxinos et al. (1999), and a thorough survey of the 30 most comprehensive primate brain atlases of the twentieth century, from tree shrew to chimpanzee.


• Methods and nomenclature (NeuroNames™) used in the preparation of Primate Brain Maps.


• 58 labelled coronal sections at 1mm intervals from the brain of Macaca fascicularis, with photomicrographs of their associated Nissl-stains.


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CD-ROM

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• The four cortical surface maps, and views of the major sulci opened, available as template files in eps format for download and mapping onto.


• NeuroNames™ a fully searchable database of over 7000 synonyms for over 1400 neuroanatomical structures found in humans, other primates and rats, and a hierarchy of some 350 volumetric structures designed to be used as a skeleton for digital data management in spreadsheets or 2- and 3-D spatial environments - all linked to a fully labelled version of the atlas.


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• Sales Rank: #3867100 in Books
• Published on: 2000-06-30
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 8.50" w x .75" l, 1.10 pounds
• Binding: Hardcover
• 168 pages

Review
H. Nakamura
...the book provides a good approach of the macaque brain maps to digital and informatics data processing.
Journal of Chemical Neuroanatomy

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[I268.Ebook] Fee Download Schwartz's Principles of Surgery ABSITE and Board Review, 10/e, by F. Brunicardi, Dana Andersen, Timothy Billiar, David Dunn, John G. Hunt

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• Sales Rank: #133128 in Books
• Published on: 2016-03-28
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x .70" w x 8.50" l, .84 pounds
• Binding: Paperback
• 384 pages

About the Author

F. Charles Brunicardi, MD, FACS, Chief of Surgery, Vice Chair, Department of Surgery,

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Dana K. Andersen, MD, FACS, Program Director, Division of Digestive Diseases and Nutrition, National Institute of Diabetes and Digestive and Kidney Diseases,
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Timothy R. Billiar, MD, FACS, George Vance Foster Professor and Chairman of Surgery,

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David L. Dunn, Executive Vice President for Health Affairs, University of Louisville.

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John G. Hunter, MD, FACS, Mackenzie Professor and Chair, Department of Surgery, Oregon Health & Science University.

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Jeffrey B. Matthews, MD, FACS, Dallas B. Phemister Professor and Chairman,

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Raphael E. Pollock, MD, PhD, Professor and Director, Division of Surgical Oncology, Department of Surgery, Chief of Surgical Services, Ohio State University Comprehensive Cancer Center, The Ohio State University Wexner Medical Center.

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This early work by Edgar Allan Poe was originally published in 1843. Born in Boston, Massachusetts in 1809, Poe became an orphan at a very early age. After being taken in by a couple in Richmond, he spent a brief spell in the United Kingdom before returning to enrol at the University of Virginia. Poe struggled for many years to make a living as a writer and frequently had to move city to stay in employment as a critic. Even for his greatest success, 'The Raven', he only received $9 and, although becoming a household name, his financial position remained far from stable. Poe died in 1849, aged just 40, yet his legacy is a formidable one: He is seen today as one of the greatest practitioners of Gothic and detective fiction that ever lived, and popular culture is replete with references to him. Many of the earliest books, particularly those dating back to the 1900's and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions.

• Sales Rank: #2652659 in eBooks
• Published on: 2015-10-20
• Released on: 2015-10-20
• Format: Kindle eBook

About the Author
Edgar Allan Poe (born Edgar Poe; January 19, 1809 – October 7, 1849) was an American author, poet, editor, and literary critic, considered part of the American Romantic Movement. Best known for his tales of mystery and the macabre, Poe was one of the earliest American practitioners of the short story, and is generally considered the inventor of the detective fiction genre. He is further credited with contributing to the emerging genre of science fiction. He was the first well-known American writer to try to earn a living through writing alone, resulting in a financially difficult life and career.

Most helpful customer reviews

3 of 3 people found the following review helpful.
This book has huge editing mistakes
By Robert Etheredge
I am a fan of The Gold Bug and have often used its code breaking strategy. However, this book is very poorly edited and the crucial encrypted message is displayed incorrectly, with 3 of the cypher characters being represented by the same ae character. They obviously had no editing or proofreading as this was probably just mapped over from an electronic version with the wrong character mapping but it ruins the crucial part of the book.

0 of 0 people found the following review helpful.
Awesome for a little book
By Jen
Ok ok I will say the N word is used in this book making it a little cringe worthy, however one must remember the era in which it was written. Fabulous story. I had never read a Poe story thinking they were lame. Boy was I wrong! The ending is the best part especially if you are a Forrest Fenn treasure hunter! I cannot wait to get my hands on more Poe literature!

0 of 0 people found the following review helpful.
Good reading
By Efrain B.
Good reading, Good Writing, Quik reading, Excellent Value, Interesting subject. would recomend for school reading. short but interesting must read.

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[Q904.Ebook] PDF Ebook Lippincott Review: Pediatric Nursing (Lippincott's Review), by Mary Muscari

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Lippincott’s Review Series: Pediatric Nursing, Fifth Edition
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End the confusion: the answers to all your pediatric nursing questions are here—in the brand-new edition of Pediatric Nursing, 5th edition. This indispensable Lippincott Review Series text will fill you in, whether you are preparing for certification as a pediatric nurse, need backup support for your pediatric nursing class, or seek on-the-spot clinical answers. Covering everything you need to know in practical, easy-to-follow terms, this pediatric nursing review also offers more than 200 study questions with answers and explanations, to get you NCLEX or certification-ready and real-world confident.
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Let this powerhouse review text prepare you for exam success and real-life know-how …
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��������� NEW: Chapter on psychiatric disorders
��������� NEW: BP charts; growth charts, pediatric procedures
��������� NEW content on:
o��� Genetics, Affordable Care Act, HIPAA
o��� Physical, psychosocial, psychosexual, and cognitive development
o��� Psychosocial aspects of chronic illness and disability
o��� Child and adolescent mental health dysfunction
o��� Fluid, electrolyte, and acid-base balance and imbalance
o��� Infectious process and immunizations
o��� Dysfunctions of the immune, respiratory, cardiovascular, GI, genitourinary, musculoskeletal, neurologic, endocrine, and hematologic systems
o��� Cancer in children
��������� Quick-glance clinical guide – Gives you on-the-spot answers for pediatric nursing questions
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��������� NCLEX practice questions, with answers and explanations, get you exam-ready:
o��� More than 200 end-of-chapter study questions
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��������� Complete guide to child and adolescent developmental stages and how they affect nursing procedures
��������� Outline format offers easy-to-remember, quick-read content
��������� Essential for: Students in pediatric nursing courses; new nursing grads; NCLEX exam-takers; pediatric certification exam-takers
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• Sales Rank: #489138 in Books
• Published on: 2015-07-20
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x .70" w x 8.30" l, .0 pounds
• Binding: Paperback
• 320 pages

About the Author
Dr. Mary Muscari PhD, MSCr, CPNP, PMHCNS-BC, AFN-BC is a specialist in child health, mental health, and forensics. She has over forty years of experience working with children and teenagers. She has over 150 written and co-authored publications to her name including pediatric nursing review guides, child and adolescent forensic titles, and several parenting books.�
�

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0 of 0 people found the following review helpful.
Five Stars
By mario
Great review of all the important information needed to pass the exam

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[Y555.Ebook] Download When Marnie Was There (Chinese Edition), by Joan G.Robinson

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Anna lived with her adoptive parents, and she was a self-contemptuous and solitary girl who had no friend. One summer, Anna was sent to Norfolk to live together with the old Peggy couple. Anna got to know Marnie, a girl of the same age in the village by the sea. They became good friends, playing, talking and laughing together. Marnie saved Anna from solitary and helped her to make friends. However, one day suddenly Marnie disappeared and no one in the village knew where Marnie had ever existed.

• Sales Rank: #4630928 in Books
• Published on: 2015-01-01
• Binding: Paperback
• 253 pages

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Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach

The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.

Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds.

Unbrandable is the guide, as much as there can be one, to imitating these companies’ successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place―among them, Berlin and Sao Paulo―that flourishes on unbrandable principles.

• Sales Rank: #2958804 in Books
• Published on: 2015-07-14
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .80" w x 6.90" l, 1.23 pounds
• Binding: Flexibound
• 184 pages

Review
“[Outlining] the world of ‘unbrandables,’ both unbrandable people, a new consumer group that rejects inauthenticity and materialism, and unbrandable brands, those products that have found a way to connect with these consumers . . . this work offers a provocative discussion on how consumers and brands interact and will satisfy those interested in marketing, advertising, or consumer behavior.” (Library Journal)

“Adam N. Stone has identified a subculture that refuses to crow up, settle or sell out. But will they buy in? To answer that question, Stone defines the space where brands must operate if they are to reach the unbrandables.” (Communication Arts)

About the Author
Adam N. Stone, aka King Adz, is a filmmaker, author, and creative director of 100proofTRUTH, an online magazine that celebrates urban culture. His previous books include The Stuff You Can’t Bottle.

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1 of 1 people found the following review helpful.
It's like a 20 year old male who reads Men's Health ...
By douglas m. aaron
I drove my new Mercedes "Brand" to the public library "non-brand" so my daughter could get some books. I saw this and was intrigued. After reading three quarters of it I couldn't continue. It's like a 20 year old male who reads Men's Health and has to dedicate his life to living the "healthy way" by forgoing life itself.

0 of 0 people found the following review helpful.
Nice read, good perspective, but a bit incomplete.
By Brian W. Jones
I really enjoyed this book and all of the potential it had. It brought up a lot of interesting thoughts and perspectives that had me evaluating my own role working with brands. There were some nice case studies and vignettes, while some others that just seemed to drop off without making a complete point. Also the definition of "unbrandables" seemed contradictory at times. I would consider St�ssy a text book example of a strong brand—authentic—but a very successful brand in any traditional ways.

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